The following is a guest post by Jan Grenci, Reference Specialist – Posters, Prints and Photographs Division.
If you like history and you like pie, this poster could easily become one of your favorites. When Emanuel Leutze finished painting “Washington Crossing the Delaware” in 1851 he probably never imagined his work being adapted for an advertisement. In 1947, the Lloyd J. Harriss Pie Company did just that.
Rocco Navigato designed this advertising poster with slices of cherry pie taking the place of the chunks of ice floating in the Delaware River. Navigato was a Chicago-based graphic designer. From the mid 1930s to the mid 1940s, he worked for the Illinois Federal Art Project, a part of the Works Progress Administration (WPA), as an administrator and on the Index of American Design.
Take a look at this reproduction of Leutze’s painting to see how closely Navigato followed the original.
In my mind, the only possible improvement Navigato could have made on his clever design would be scoops of vanilla ice cream on each slice – a culinary reference to Leutze’s chunks of ice. Comparing the two works, I cannot tell a lie, I prefer the one with cherry pie!
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